The average daily time spent in front of the screen was 4 hours and 19 minutes, representing an increase of 12 minutes compared to December 2025. This is also nearly 2 minutes higher than in January of last year.

In traditional television, January brought a change on the podium of the most-watched stations – TVP2 overtook TVN, yielding only to Polsat. Viewers remain loyal to proven hit series and news programs. The ranking of the most-watched programs is invariably dominated by the series “M jak Miłość” (TVP2), the news program “Fakty” (TVN), and the medical drama “Na dobre i na złe” (TVP2), which closed January at the very top.

The streaming segment recorded a very strong start to the year, reaching a 10.5% share of total viewership on television screens. Within this segment, there was an equalization of power among the leaders. While YouTube’s share fell to 2.3% (from 2.6% in December), Netflix recorded an increase from 2.1% and currently shares the leadership position with YouTube, achieving the same result – 2.3%.

About The Gauge™

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.

About The Gauge™ Methodology

The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.

Nielsen Poland created this iteration of The Gauge™ using methodologies comparisons.

The post The Gauge™: Poland | January 2026 appeared first on Nielsen.

Disclaimer: YUMI TV, Streaming Ratings Transition Database – 1,650 Broadband and Non-Broadband HH from 28 main cities. Screen: TV. Target: People 4+. Universe People 4+: 60,605,522. Period: December 2025. Fringe: Total Day – 2:00 to 26:00 hrs. Audience type: Consolidated (Live+TSV 7 days+VOD). To be used as reference only.

Methodology & FAQ

This snapshot offers a monthly macro-analysis of how streaming-capable consumers access content through the main television distribution platforms, including over-the-air (Broadcast), streaming, restricted TV (Pay TV) and other sources (Others). The graph itself shows the viewing share by category and includes a breakdown of the top individual streaming distributors.

The post The Gauge™: Mexico December 2025 appeared first on Nielsen.

The average time spent in front of the TV screen was 4 hours and 7 minutes, representing a 2-minute increase compared to November 2025. However, it is worth noting that this result is nearly 5 minutes lower than in December 2024, when Poles spent an average of 4 hours and 12 minutes watching television.

In traditional television, December brought a shift among the most-watched stations: TVP2 overtook TVP1, joining Polsat and TVN as market leaders. Viewers favored proven formats and special events. The most popular programs of the month included the cinematic classic “Home Alone” (Polsat), as well as New Year’s Eve concerts: “Sylwestrowa Moc Przebojów” (Polsat) and “Sylwester z Dwójką” (TVP2). Traditionally, the TV series “M jak Miłość” (TVP2) and the news program “Fakty” (TVN) remained in the top five.

The streaming segment maintained the very strong position it established in previous months. In December, streaming’s share reached 10.4%. Among individual platforms, YouTube was the leader in growth within the segment, with its share rising to 2.6% (from 2.5% in November). Netflix maintained a stable viewer base, holding its share at 2.1%.

About The Gauge™

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.

About The Gauge™ Methodology

The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.

Nielsen Poland created this iteration of The Gauge™ using methodologies comparisons.

The post The Gauge™: Poland | December 2025 appeared first on Nielsen.

The average daily time spent in front of the TV screen was 4 hours and 5 minutes, which marks an increase of approximately 14 minutes compared to October 2025 (3 hours 51 minutes). This result is also over 1 minute higher than in November 2024.

Traditional television continues to effectively attract viewers, especially thanks to key events and popular formats. In November, channels such as Polsat, TVN, and TVP1 captured the audience’s attention. Among the most-watched programs were the World Cup Football Qualifiers (TVP1), the series “M jak Miłość” (TVP2), the news program “Fakty” (TVN), and the entertainment show “Dancing with the Stars” (Polsat).

November also brought a new record for streaming: the share of online content in total TV screen viewership grew by an additional 0.6 p.p. to reach 10.4% (compared to 9.8% in October). This increase was largely driven by Netflix, which achieved a share of 2.1% (up from 1.8% in October). YouTube, meanwhile, maintained its share at a stable 2.5%.

About The Gauge™

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.

About The Gauge™ Methodology

The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.

Nielsen Poland created this iteration of The Gauge™ using methodologies comparisons.

The post The Gauge™: Poland | November 2025 appeared first on Nielsen.

Disclaimer: YUMI TV, Streaming Ratings Transition Database – 1,650 Broadband and Non-Broadband HH from 28 main cities. Screen: TV. Target: People 4+. Universe People 4+: 60,605,522. Period: November 2025. Fringe: Total Day – 2:00 to 26:00 hrs. Audience type: Consolidated (Live+TSV 7 days+VOD). To be used as reference only.

Methodology & FAQ

This snapshot offers a monthly macro-analysis of how streaming-capable consumers access content through the main television distribution platforms, including over-the-air (Broadcast), streaming, restricted TV (Pay TV) and other sources (Others). The graph itself shows the viewing share by category and includes a breakdown of the top individual streaming distributors. 

The post The Gauge™: Mexico November 2025 appeared first on Nielsen.

On October 9, 2025, a record number of Nielsen employees celebrated our 13th annual Nielsen Global Impact Day (NGID). As our company-wide day of service and a deeply valued tradition, NGID enables every employee to connect with each other while volunteering in their communities. This year saw the largest participation since 2022. More than 2,300 dedicated Nielsen employees across 37 countries volunteered over 10,300 hours to support more than 260 nonprofit organizations worldwide. 

While NGID is led by Cares—one of our 15 Business Resource Groups (BRGs)—all employees and BRGs are encouraged to get involved in organizing and participating in volunteer events. Our employees cleaned up parks, packed and distributed food, visited schools and hospitals, volunteered virtually to advance citizen science and develop tips for youth on responsible use of AI, and much more. 

One volunteering leader, Ria Encinas, Green Mexico Leader and Gracenote Content Operations Editor, said: “NGID 2025 confirmed that real impact stems from collective action. From our shelter donations to educational workshops, our efforts have made a difference and strengthened our community.”

This annual event is a cornerstone of our commitment to corporate citizenship and a powerful demonstration of our culture in action.

“Nielsen Global Impact Day is one of my favorite days of the year because it is a powerful expression of Our Nielsen Way in action,” said Nicolina Marzicola, Chief People Officer. “Watching our teams ‘Achieve Together’—applying their unique skills, passion, and enthusiasm to support our communities—is a source of immense pride. It reinforces our commitment to being accountable to the world around us and inclusive in our service.”

While Nielsen Global Impact Day is our largest single day of service, our commitment to community is year-round. Nielsen provides all employees with 24 hours of dedicated volunteer time annually, empowering them to support the causes they care about most, any day of the year.

We are proud of the impact made during NGID 2025 and look forward to continuing to make a difference, to power a better future for all by dreaming big and achieving together. Learn more about Nielsen’s commitments to responsibility and sustainability, including for our communities, in our 2025 Responsibility & Sustainability Report.

The post Nielsen Global Impact Day 2025: Expanding our global impact appeared first on Nielsen.

The total time spent in front of a TV screen increased by almost 13 minutes compared to September 2025, reaching 3 hours and 51 minutes. This result is also 8 minutes higher than in October 2024 (3 hours and 43 minutes).

Streaming strongly recovered in October from the losses of the previous month. The share of streaming in total TV screen viewership increased by 0.7 p. p., reaching 9.8% (compared to 9.1% in September). Significant changes were observed among streaming platforms. YouTube’s share grew to 2.5% (0.3 p. p. more than in September), while Netflix’s share recorded a decrease, falling to 1.8% (0.2% less than in September).

About The Gauge™

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.

About The Gauge™ Methodology

The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.

Nielsen Poland created this iteration of The Gauge™ using methodologies comparisons.

The post The Gauge™: Poland | October 2025 appeared first on Nielsen.

Disclaimer: YUMI TV, Streaming Ratings Transition Database – 1,650 Broadband and Non-Broadband HH from 28 main cities. Screen: TV. Target: People 4+. Universe People 4+: 60,605,522. Period: October 2025. Fringe: Total Day – 2:00 to 26:00 hrs. Audience type: Consolidated (Live+TSV 7 days+VOD). To be used as reference only.

Methodology & FAQ

This snapshot offers a monthly macro-analysis of how streaming-capable consumers access content through the main television distribution platforms, including over-the-air (Broadcast), streaming, restricted TV (Pay TV) and other sources (Others). The graph itself shows the viewing share by category and includes a breakdown of the top individual streaming distributors.

The post The Gauge™: Mexico October 2025 appeared first on Nielsen.

Disclaimer: YUMI TV, Streaming Ratings Transition Database – 1,650 Broadband and Non-Broadband HH from 28 main cities. Screen: TV. Target: People 4+. Universe People 4+: 60,605,522. Period: September 2025. Fringe: Total Day – 2:00 to 26:00 hrs. Audience type: Consolidated (Live+TSV 7 days+VOD). To be used as reference only.

METHODOLOGY & FAQ

This snapshot offers a monthly macro-analysis of how streaming-capable consumers access content through the main television distribution platforms, including over-the-air (Broadcast), streaming, restricted TV (Pay TV) and other sources (Others). The graph itself shows the viewing share by category and includes a breakdown of the top individual streaming distributors. 

The post THE GAUGE™: MEXICO SEPTEMBER 2025 appeared first on Nielsen.