Webinar Archives | Nielsen

From Waste to Win: Achieving true media spend optimization with advertising intelligence

Fri, 07 Nov 2025 20:07:08 +0000

Webinar

From Waste to Win: Achieving true media spend optimization with advertising intelligence

Watch on-demand

Webinar

From Waste to Win: Achieving true media spend optimization with advertising intelligence

Watch on-demand

Ready to maximize your ROI? Build your 2026 media strategy with ad intelligence.

Brands pour more than $200 billion into media every year, yet much is wasted by relying on broad, basic demographics. Are you confident your media dollars are reaching your highest-value audiences that actually drive your business?

It’s time to stop guessing and command your media budget with confidence.

This on-demand session shows you how to use unified audience and advertising intelligence to make smarter media decisions. You’ll gain insights to discover who your highest-value audiences are and where they actually engage before you commit a single dollar.

You’ll learn how to:

Gain an unfair advantage: See how and where key market players are allocating their ad budget.
Maximize ROI: Stop guessing and align every dollar of your media spend with where your high-value audiences actually engage.
Quantify opportunity: Drill down into specific performance metrics across high-growth channels like CTV to fuel effective media spend optimization.

Who should watch:

This session is valuable for in-house marketers and agency professionals in the United States.

Enter your email address to access the webinar recording

The post From Waste to Win: Achieving true media spend optimization with advertising intelligence appeared first on Nielsen.

Virtual Panel Discussion: Reach, resonance, results

honeyshah — Thu, 21 Aug 2025 00:00:00 +0000

Virtual Panel Discussion

Reach, resonance, results:

Building a stronger marketing funnel with unified measurement

9 September 2025 | 2pm GMT+8

Watch on-demand

Virtual Panel Discussion

Reach, resonance, results

Building a stronger marketing funnel with unified measurement

Watch on-demand

Discover how unified measurement can unlock the full potential of your marketing funnel.

In Asia’s multi-screen, always-on world, it’s no longer enough to count impressions or clicks. Marketers need to connect every audience touchpoint, may it be on TV, digital, social or CTV, to brand and sales outcomes.

This panel brings together industry leaders from across Asia to share how full-funnel measurement reveals what actually works, uncovers wasted spend, and empowers you to plan campaigns with confidence, from first impression to final result.

Join our virtual panel discussion to:

Hear from industry leaders across brands, agencies and platforms on their cross-media measurement strategies
Learn how marketers are optimising for result by unifying their data and insights
Identify and optimise wasted spend across channels

Enter your email address to access the webinar recording

Our panelists:

Aileen Magdaluyo, Global Media & Digital Marketing Director, Universal Robina Corporation
Divya Acharya, VP, Solutions Design and Marketing Science, APMEA, WPP Media
Diogo Andrade, VP of Sales, SEA, Teads
Melwinder Gill, Regional Associate Director, Platform & Digital, Asia, Nielsen

The post Virtual Panel Discussion: Reach, resonance, results appeared first on Nielsen.

Webinar: Marketing with precision

Tue, 29 Jul 2025 12:30:00 +0000

Webinar

Stop guessing. Start connecting.

Your guide to leverage advanced audience data for unprecedented campaign results

Watch on-demand

Webinar

Stop guessing. Start connecting.

Your guide to leverage advanced audience data for unprecedented campaign results

Watch on-demand

Reach the right audiences

Stop guessing where your audience is. Start reaching the right people, on the right platforms, at the right time. Nielsen’s Advanced Audience solutions provide the insights you need to make smarter decisions throughout your campaign.

View our on-demand session to learn how to build custom audiences that move beyond simple age and gender. Discover how to plan and measure marketing campaigns that truly drive results.

Enter your email address to access the webinar recording

Learn more about…

How distinct audiences in the U.S. are connecting with media

How marketers can power their campaigns with custom audience segments
from initial planning to measuring across platforms

How Nielsen’s suite of solutions can unlock advanced audience building

Speakers:

Charlene Polite Corley

VP, Inclusive Insights
& Partnerships,
Nielsen

Eleanor Pryor

VP, Client Solutions,
Nielsen

The post Webinar: Marketing with precision appeared first on Nielsen.

Webinar: Brand vs. performance marketing

Mon, 16 Jun 2025 15:16:18 +0000

Webinar

Brand vs. performance marketing

What’s the right balance for your marketing strategy?

Watch the webinar

Webinar

Brand vs. performance marketing

What’s the right balance for your marketing strategy?

Tuesday, July 15th, 2025 | 10:30 am ET / 3:30 pm BST

Optimize your marketing with the right mix

With 54% of global marketers planning to reduce spending this year, navigating the complex world of marketing in 2025 requires making critical choices about where to focus your efforts and budget. Are you striking the right balance between brand-building activities and performance-driven campaigns?

Tune into our webinar to hear how monday.com and JLR (Jaguar Land Rover) are finding the sweet spot. We explore how you can prioritize brand awareness, when to focus on immediate conversions, and how to integrate both for optimal impact.

Discover how the right measurement metrics (and the right data) can help you make informed decisions about your media mix that align with your overall business objectives and drive sustainable growth.

Enter your email address to access the webinar recording

Learn more about…

How marketers globally are prioritizing brand vs. performance marketing

How marketers are thinking about and using different types of media

How to measure performance across different channels to determine ROI

Speakers:

Alison Gensheimer

SVP,
Marketing
Nielsen

Daniella Hassid

Senior Brand
Awareness Manager
Monday.com

Matt Hotten

Global Head of
Media Planning and Operations
Jaguar Land Rover

Tune into our on-demand webinar to learn how to strike the perfect balance between brand building and performance, and make data-driven decisions that optimize your budget for maximum impact.

The post Webinar: Brand vs. performance marketing appeared first on Nielsen.

Webinar: Healthcare Ad Trends

honeyshah — Mon, 09 Jun 2025 10:09:07 +0000

Webinar

From Data to Decisions: Healthcare Ad Trends

Actionable insights for connecting with communities

Watch the webinar

What’s driving healthcare advertising today?

Effective messaging is paramount for hospitals and healthcare systems to connect with local communities. In 2024 alone, a remarkable $1.27 billion was poured into hospital advertising, with more than $200 million dedicated to outdoor advertising–highlighting the emphasis on local reach. What message is your brand sending?

Watch this 30-minute webinar to get an in-depth look at healthcare advertising trends. We’ll show how hospitals, healthcare systems and physician networks can use advertising intelligence to make smarter marketing decisions and create more effective media strategies.

What you’ll discover:

Regional ad spend trends: Get unparalleled insights into who is advertising and where spending is focused.
Competitive intelligence: Uncover your competitors’ media strategies, including their ad placements and specific media types
Unique ad behaviors: Identify distinctive media splits and spending patterns unique to the industry

We also explore the role of outdoor advertising in the healthcare sector, as well as ad spend patterns across radio and digital platforms, highlighting their impact on local markets.

This session is designed for healthcare marketers and strategists, as well as agencies serving healthcare clients.

Why watch this on demand webinar:

Discover emerging trends in healthcare advertising

Analyze healthcare ad spend to inform your geographic targeting

Leverage landscape analysis to drive results

The post Webinar: Healthcare Ad Trends appeared first on Nielsen.

Webinar: Small Budget, Big Impact: Transforming your marketing strategy with consumer & competitive ad intelligence

honeyshah — Wed, 04 Jun 2025 12:13:45 +0000

Webinar

Small Budget, Big Impact:

Transforming your marketing strategy with consumer & competitive ad intelligence

Watch the webinar

**Running a small to medium business means you need to be nimble. Make every marketing dollar count by understanding the market before you invest in media.**

Discover how leading brands in Southeast Asia leverage competitor and consumer insights to make impactful marketing decisions, and learn how you can do the same to build a more agile and effective strategy tailored for your business.

In this session, you will learn how to:

Understand what your competitors (big and small!) in the SEA region are doing
Identify what resonates with your target audiences
Optimise your creative messaging for local nuances
Discover untapped opportunities and underserved segments within Southeast Asia’s dynamic advertising space.

Get the clarity you need and avoid wasting your budget on campaigns that don’t connect.

This session is crucial for both in-house SMB marketers and agencies serving SMB clients in the region.

Enter your email address to access the webinar recording

Why attend?

Maximise ROI on limited budgets

Gain a competitive edge in SEA’s dynamic markets

Develop targeted and effective local strategies

The post Webinar: Small Budget, Big Impact: Transforming your marketing strategy with consumer & competitive ad intelligence appeared first on Nielsen.

Webinar: Winning Strategies for Retail Advertisers

honeyshah — Tue, 27 May 2025 02:26:00 +0000

Webinar

Winning Strategies for Retail Advertisers

Unlock the Data-Driven Secrets to Optimizing Your Ad Spend in a Changing Market

Watch the webinar

The retail advertising landscape is constantly evolving, presenting both challenges and exciting opportunities. Marketers today face economic pressures and tighter budgets, yet expectations remain as high as ever. While many industries are cutting ad spend, retail stands out as more resilient. This webinar dives into the unique strategies top retail brands and SMBs are employing to navigate these shifts, maximize efficiency, and drive measurable outcomes.

Who Should Watch:

This webinar is essential for Retail Marketers, Advertisers, Agencies, and anyone interested in understanding retail advertising in a rapidly changing European market. If you’re looking to optimize ad spend, gain competitive insights, and understand evolving consumer behaviors, this session is for you.

Enter your email address to access the webinar recording

What You’ll Learn in This Webinar:

Navigate Budget Pressures: Understand why retail is defying the trend of reduced marketing budgets and how to leverage this for your strategy.

Master Media Mix Shifts: Explore the planned shifts in marketing strategies for 2025, including transitions to lower-cost, digital, and newer channels.

Unpack European Digital Evolution: Discover how digital advertising and ecommerce are set for strong growth across key European markets like the UK, Germany, Italy, and Spain, even as digital maturity varies.

Understand Consumer Behavior: Gain insights into evolving shopping preferences, acknowledging the continued importance of in-store experiences alongside e-commerce growth.

Compare Top Brands vs. SMB Strategies: See how large advertisers (Top 100) and smaller retailers are uniquely allocating ad spend across different media types (like TV vs. Digital) and specific countries (UK, Germany, Italy).

Access Granular Ad Spend Data: Learn how competitive intelligence tools can provide specific details on individual advertiser spend, media channels (TV, social, digital video), and seasonal trends.

The post Webinar: Winning Strategies for Retail Advertisers appeared first on Nielsen.

Webinar: Winning Strategies for Financial Services Advertising

honeyshah — Mon, 28 Apr 2025 10:20:14 +0000

Webinar

Winning Strategies for Financial Services Advertising

How to achieve maximum ROI and peak ad performance

Watch the webinar

Webinar

Winning Strategies for Financial Services Advertising

How to achieve maximum ROI and peak ad performance

Watch the webinar

What’s driving results in financial services advertising today?

With the financial advertising landscape exceeding $7.5 billion in 2024, and banking services alone surpassing $2.1 billion, how do you ensure your message cuts through the noise, especially when economic shifts and rising inflation create an unpredictable environment for both institutions and consumers?

Join this session to discover data-driven strategies designed to maximize your advertising return on investment (ROI). You’ll gain actionable insights to:

Benchmark your performance: See exactly how your advertising spend measures up against competitors
Optimize your creative: Uncover the creative approaches and ad types that are generating the best results
Act with agility: Understand key market trends and learn how to use data to make fast, effective strategic decisions

We’ll share crucial ad spend predictions and look at channel investment trends from Nielsen’s 2025 Global Annual Marketing Report. Plus, get a focused look at how Local advertising stacks up against National campaigns.

This session is essential for both in-house marketers and agencies serving financial clients.

Enter your email address to access the webinar recording

Why attend:

Stay ahead of the curve: Access local and national financial services advertising trends and predictions

Boost your campaign ROI: Translate insights into effective and impactful creative strategies

Gain a competitive edge: Leverage landscape analysis to drive results

The post Webinar: Winning Strategies for Financial Services Advertising appeared first on Nielsen.

Webinar: Data-driven Strategies to grow your business

honeyshah — Tue, 22 Apr 2025 21:00:00 +0000

Webinar

Smarter Advertising for SMEs:
Data-driven Strategies to grow your business

Unlock Your SME’s Advertising Potential

Watch now

Webinar

Smarter Advertising for SMEs:
Data-driven Strategies to grow your business

Unlock Your SME’s Advertising Potential

Thursday, May 15, 2025 2pm – 2.45pm

Watch now

The webinar will be held in Korean.

Watch our webinar Smarter Advertising for SMEs: Data-driven Strategies to grow your business.

Are you tired of:

Stretching every dollar without seeing results?
Flying blind while your competitors soar?
Juggling countless platforms without a clear strategy?
Ad saturation and ineffective spending: investing in unproductive channels without insight into your competitors’ tactics?
Being overwhelmed by swift market shifts?

It’s time to turn these challenges into opportunities!

Enter your email address to access the webinar recording

In this power-packed session, you’ll discover:

Competitor intel: Uncover their ad spend secrets

Cross-media ad optimisation: Maximise impact, minimise waste

Understanding competitors’ creative positioning by analysing their actual creatives and placement information.

Reacting to market trends with agility

Speakers:

Minseok Kim
Platform & Digital 본부, 본부장

박수정 Casey PARK
대리 Senior Executive ｜Mid-Market Sales

The post Webinar: Data-driven Strategies to grow your business appeared first on Nielsen.