Video Archives | Nielsen https://www.nielsen.com/insights/type/video/ Audience Is Everything™ Wed, 20 Nov 2024 21:07:06 +0000 en-US hourly 1 https://www.nielsen.com/wp-content/uploads/sites/2/2021/10/cropped-nielsen_favicon_512x512-1.png?w=32 Video Archives | Nielsen https://www.nielsen.com/insights/type/video/ 32 32 197901765 Advanced audience targeting to unlock granular viewer insights https://www.nielsen.com/insights/2024/advanced-audience-targeting-to-unlock-granular-viewer-insights/ Fri, 11 Oct 2024 14:00:00 +0000 https://www.nielsen.com/?post_type=insight&p=1747579 Discover how advanced audience targeting enables person-level insights across diverse viewing platforms.

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]]> The media industry faces several hurdles in implementing advanced audience targeting. Hear Mainak Mazumdar, Chief Research and Analytics Officer at FOX, share his thoughts on current pain points.

 

Reaching your target audience has never been more complex. As viewers hop between TVs, smartphones and tablets, traditional advertising methods are struggling to keep up. This fragmented viewing behavior is forcing a rethink of how we measure and engage with audiences.

Fox is tackling this challenge head-on, developing new strategies that promise to reshape how we connect with viewers. Nielsen’s holistic measurement is central to this shift, offering unified and actionable insights into cross-platform audience behavior.

The industry is quickly adapting, moving beyond basic demographics to more sophisticated targeting. How do advertisers realize the potential of advanced audience targeting? What role does Nielsen’s big data and panel approach play in measurement? How is identity being leveraged for more precise targeting? Watch the video to learn how Fox and Nielsen are advancing TV advertising with improved audience targeting and cross-platform measurement across linear TV and streaming.

Learn more about Nielsen’s Advanced Audience solutions, and download Nielsen’s On-Target Report to discover how our advanced audience tools can help you unlock the media habits of different segments.

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]]> 1747579 Understanding full-funnel measurement: From who saw the ad to the outcome https://www.nielsen.com/insights/2024/understanding-full-funnel-measurement-from-who-saw-the-ad-to-the-outcome/ Fri, 27 Sep 2024 11:10:44 +0000 https://www.nielsen.com/?post_type=insight&p=1733021 Learn how Nielsen simplifies full-funnel measurement to understand the complete performance of a campaign with...

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]]> Understanding who ads are reaching, how often, and the outcomes those advertising campaigns drive is the unending challenge of marketers. As outcomes metrics have become increasingly difficult to pinpoint, marketers need to say goodbye to measurement siloes and deliver comprehensive campaign performance.

 

In this video, Nichole Henderson, GM of Campaign Analytics at Nielsen, discusses how our Nielsen ONE Outcomes solution:

• Revolutionizes full-funnel measurement

• Simplifies campaign analysis while providing comprehensive insights across all media channels

• Helps to transform marketing analytics into more accessible, actionable insights for clients

Learn more about Nielsen ONE and how it can simplify cross-media measurement for actionable insights.

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]]> 1733021 Leveraging big data measurement to advance addressable advertising https://www.nielsen.com/insights/2024/leveraging-big-data-measurement-to-advance-addressable-advertising/ Fri, 20 Sep 2024 11:25:21 +0000 https://www.nielsen.com/?post_type=insight&p=1729865 Learn how big data measurement can help you navigate tailwinds in addressable advertising.

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]]> Strategic planning and addressable advertising have become indispensable tools for marketers seeking to reach their target audiences with precision. Larry Allen, VP & GM of Addressable Enablement at Comcast, explains how big data measurement is helping marketers better reach consumers.

 

Despite challenges like signal loss, big data measurement can help marketers unlock advanced audience identifiers that are beneficial for addressable advertising. Watch the quick video to know more about:

  • The potential for more precise audience targeting and measurement
  • Big data’s important role in precise targeting of niche audiences across devices
  • Nielsen’s advance audience measurement building a new foundation for accurate, first-party viewership information

Gain comprehensive cross-platform visibility and fine-tune your campaign in real time to maximize audience reach with Nielsen’s Big Data + Panel measurement.

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]]> 1729865 Tackling media fragmentation with a hybrid data approach  https://www.nielsen.com/insights/2024/tackling-media-fragmentation-with-hybrid-data-approach/ Thu, 12 Sep 2024 12:00:00 +0000 https://www.nielsen.com/?post_type=insight&p=1725686 Learn how Nielsen is helping agencies crack media fragmentation measurement challenges and spot tomorrow's...

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]]> Media fragmentation is more rampant than ever, agencies seek unified tools to measure and reach fragmented audiences. Sam Bloom, Head of Partnerships at PMG, reveals how Nielsen is helping agencies crack measurement challenges and spot tomorrow’s trends before they hit.

In this scattered media environment, agencies face new challenges to measure and reach audiences across countless screens and platforms. Watch this quick 2-minute video to learn how top agencies are winning in this new landscape.

  • Measuring Fragmentation Media: Discover why Nielsen ONE unifies cross-media measurement for agencies working with multiple closed platforms and partners.
  • Driving Incremental Reach: Find out how Nielsen ONE helps agencies can unlock incremental reach. See how it’s helping predict business outcomes and find new customers in unexpected places.
  • Forward-Looking Media Strategy: Explore how cross-platform measurement solutions like Nielsen ONE are challenging outdated media planning methods, helping agencies predict future audience trends instead of relying on past performance.

Get the full picture of your audience through deduplicated and unified cross-media measurement with Nielsen ONE.

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]]> 1725686 Tackling media fragmentation with a hybrid data approach  | Nielsen Learn how Nielsen is helping agencies crack media fragmentation measurement challenges and spot tomorrow's trends before they hit. media fragmentation Overcoming outcomes challenges for brands https://www.nielsen.com/insights/2024/outcomes-challenges-for-brands/ Mon, 09 Sep 2024 14:08:40 +0000 https://www.nielsen.com/?post_type=insight&p=1724728 Understand the changing landscape of outcomes-based marketing, brand building and how AI could help measure...

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]]> Nielsen’s Head of Advertisers and Agencies Matt Devitt discusses the changing landscape of outcomes-based marketing, brand building and how AI could help measure media impact.

Outcomes are top of mind for brands, but understanding how to plan for, measure and improve them have never been more challenging. From the rise of live sports to the adoption of generative AI, Matt walks through how Nielsen helps brands create lasting impressions while driving immediate engagement.

In this video, explore critical topics for advertisers like: 

Comparable Media Measurement: Understand how Nielsen is meeting the growing demand for comparable metrics across a fragmented and privacy-minded media landscape to deliver a precise audience view.

Brand Building Gains Momentum: Learn why brand building metrics like reach, resonance and awareness are gaining traction despite performance marketing’s importance when measuring for outcomes.

Live Sports for Brand Growth: Discover some of the unique brand building opportunities and challenges live sports events offer in the current media moment.

AI to Transform Media Measurement: Listen to how Nielsen is using AI and machine learning to evolve and expand our data science and measurement capabilities.

Download the 2024 Annual Marketing Report to get even more insights on how plan, measure and optimize campaigns that boost your brand.

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]]> 1724728 Overcoming outcomes challenges for brands | Nielsen Understand the changing landscape of outcomes-based marketing, brand building and how AI could help measure media impact. outcomes challenges AANHPI audiences’ influence on media trends https://www.nielsen.com/insights/2024/the-influential-role-aanhpi-plays-in-media-trends/ Wed, 07 Aug 2024 13:00:00 +0000 https://www.nielsen.com/?post_type=insight&p=1701881 Rose Yan discusses the influential role of AAPIHM

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]]> Rose Yan, the VP of Marketing at Gold House, joins us in the Nielsen Insight Studio to discuss the role Asian American, Native Hawaiian and Pacific Islanders (AANHPI) play in media and trends from the latest Reaching Asian American Audiences 2024 Report.

Rose Yan delves into the growing influence of multicultural consumers—particularly AANHPI consumers—on the media landscape, with a focus on streaming trends, trust-building, and the importance of authentic representation in marketing and content creation.

1. AANHPI Influence: The AANHPI consumer has a significant impact on media consumption trends and marketing strategies. Understanding and catering to this diverse audience is crucial for brands to stay relevant and successful in today’s market.

2. Super Streamers: Streaming platforms play a pivotal role in reaching and engaging multicultural audiences, particularly AANHPI consumers. Understanding their media preferences is critical to resonating in the long term with this diverse community.

3. Building Trust Through Representation: Authentic representation in media and advertising is key when building trust with multicultural consumers.

To gain more in-depth insights on these topics, download our comprehensive Reaching Asian American Audiences 2024 Report.

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]]> 1701881 AANHPI audiences' influence on media trends | Nielsen Rose Yan discusses the influential role of AAPIHM The crucial role audio plays in marketing strategies https://www.nielsen.com/insights/2024/the-crucial-role-audio-plays-in-marketing-strategies/ Mon, 05 Aug 2024 16:54:41 +0000 https://www.nielsen.com/?post_type=insight&p=1701899 Bob Pittman on the role audio plays in marketing strategies

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]]> Bob Pittman, CEO and Chairman of iHeartMedia, joins us in the Nielsen Insight Studio to discuss the crucial role audio plays in modern marketing strategies. 

Tune in to hear about audio’s power in brand building, importance in creating a balanced marketing mix and the investments iHeartMedia is making in measurement and sports.

1. Audio’s dominance in media consumption: Brands excluding audio from their marketing mix risk missing crucial touchpoints with consumers during a significant portion of their media consumption time.

2. Audio’s strength in brand building: Audio is a cost effective solution in building brand awareness and maintaining an always-on presence, offering a way to achieve high reach and frequency.

3. Measurability of audio advertising: Measurement allows advertisers to better understand the value and impact of their audio investments, helping to optimize audio spend.

To learn more about how audio fits within audiences’ daily media diets, get the latest listening trends from The Record. 

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]]> 1701899 The crucial role audio plays in marketing strategies | Nielsen Bob Pittman on the role audio plays in marketing strategies Conversations from Cannes: Industry leaders on what’s reshaping the advertising landscape https://www.nielsen.com/insights/2024/conversations-from-cannes-industry-leaders-on-whats-reshaping-the-advertising-landscape/ Wed, 10 Jul 2024 15:23:26 +0000 https://www.nielsen.com/?post_type=insight&p=1682366 Nielsen’s video series distills the key themes from Cannes Lions 2024 and insights from how global leaders...

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Conversations from Cannes:

Industry leaders on what’s reshaping the advertising landscape

Watch now

Conversations from Cannes:

Industry leaders on what’s reshaping the advertising landscape

Watch now

Upending the status quo

In candid discussions with leaders across the sports world, media industry and advertising community, this video series distills the key themes that emerged from Cannes Lions 2024 

You’ll explore topics including: 

The Evolution of Live Sports: Insights from Kiki Rice

Unlocking ROI: The Power Of Full Funnel Metrics

The Future of Measurement with Nielsen and the 4A’s

Get actionable insights to stay
ahead of what’s next

Watch now

Lightning Round: A Conversation with Nielsen and 4As

With Ashwini Karandikar – EVP, Media, Technology & Data at 4A’s and Matt Devitt – SVP, Head of Advertisers & Agencies at Nielsen

In this rapid-fire Q&A session, Ashwini Karandikar and Matt Devitt delve into some of the most pressing questions surrounding measurement across the advertising ecosystem. 

This fast paced conversation focuses on the evolving definition of currency and explores the significant role that big data and panel data, especially advanced audience insights, plays in today’s media industry.

 

Evolution of Live Sports: Insights from Kiki Rice

With Kiki Rice – Starting Guard for the UCLA Bruins and Deirdre Thomas – Nielsen’s Chief Product Officer

Kiki Rice and Deirdre Thomas come together to discuss the shifting landscape of live sports. 

Kiki speaks on her experience as a collegiate athlete and the growing popularity and influence of women’s sports. Check out this video to learn more about the future of live sports and the role of women athletes in shaping this dynamic industry.

 

Unlocking ROI: The Power Of Full Funnel Metrics

With Shane Dwyer – Head of Sales at Lyft Media and Cori McAfee – SVP Client Solutions at Nielsen

In our ever-changing digital world, saying it’s difficult to measure ROI across consumer touchpoints is a big understatement. Understanding the value of advertising is key, not just for marketers, but for everyone in the C-Suite.

Cori McAfee and Shane Dwyer discuss the importance of mapping ROI at every step of the consumer journey. Watch and discover how understanding advertising value at every step can empower decision-making and drive results.

 

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]]> 1682366 header-desktop-1080×985-1 header-mobile-823×440-1 purple check mark purple check mark purple check mark cannes-2024-splash-1920×1080-no-text For good measure: A conversation with Nielsen and the 4A’s https://www.nielsen.com/insights/2023/for-good-measure-a-conversation-with-nielsen-and-the-4as/ Thu, 10 Aug 2023 04:49:00 +0000 https://www.nielsen.com/?post_type=insight&p=1340120 At this year’s Cannes Lion, the 4A’s EVP of Media, Technology and Data Ashwini Karandikar and Nielsen’s...

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]]> At this year’s Cannes Lion, the 4A’s EVP of Media, Technology and Data Ashwini Karandikar and Nielsen’s CEO of Audience Measurement Karthik Rao got candid about Nielsen’s vision for the future of measurement— how to maintain industry trust, the realities of a multi-currency system and how Nielsen is modernizing its data platforms. 

Check out the on-demand session below to learn more about these key topics:

  • Understanding the difference between measurement and currency
  • The future of Big Data + Panels as a currency 
  • Operationalizing clean room data
 

Learn more about Nielsen’s commitment to measurement integrity.

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